Sierra Space, an aerospace company developing a reusable spaceplane, has launched a new marketing campaign as it hires 1,000 more staff.

Under CEO Tom Vice, Sierra Space says its mission is to develop the new space economy to benefit life on Earth, propelled by the launch of its Dream Chaser spaceplane in early 2023.

Dream Chaser is thought to be the world’s only winged commercial spaceplane. This space transport vehicle is set to launch early 2023 on the first of six NASA commercial resupply missions to the International Space Station.

Dream Chaser is reusable and capable of a low, 1.5 g-force re-entry – for crew and cargo transportation – and can land on compatible commercial airport runways worldwide.

Sierra Space is also building the LIFE habitat (Large Integrated Flexible Environment), a modular, three-story commercial habitation and science platform designed for low Earth orbit (LEO). Both the Dream Chaser spaceplane and the LIFE habitat are central components to Orbital Reef, a mixed-use business park in LEO that is under development by principal partners Sierra Space and Blue Origin. The Orbital Reef commercial space station is slated to be operational by 2027.

Matthew Clarke, who recently joined Sierra Space as senior vice president of marketing and communications, leads the rebranding initiative.

“Our ‘Dreams Worth Chasing’ campaign and distinct brand identity will depict Sierra Space as an independent company, a leader in the fast-emerging and developing commercial space economy and a team focused on advancing humanity’s presence in space to benefit life on Earth,” said Clarke. “The innovative work of the Sierra Space team and the resulting possibilities for our planet are an inspiration for any marketing and communications team and it is our privilege to share their story with the world.”

The new campaign comes alongside a recruitment campaign announced in February. The majority of the positions will be in Colorado, with new roles distributed across the Sierra Space facilities in Louisville and South Metro Denver. Sierra Space will also be increasing its workforce across the company’s other locations, including in Madison, Wis., Brevard County, Fla. and Durham, N.C., as work accelerates towards launch of the Dream Chaser spaceplane.

"Sierra Space is committed to empowering people and businesses to pursue humanity’s next great chapter,” said Tom Vice, Sierra Space CEO. “We are so pleased to have Matt join our senior leadership team during this inflection point in time for Sierra Space, as we are poised for tremendous growth in this thrilling year ahead for our company.”

Following Sierra Space’s historic Series A $1.4bn growth investment and $4.5bn valuation from late last year, led by General Atlantic, Coatue and Moore Strategic Ventures, with participation from funds and accounts managed by BlackRock Private Equity Partners and AE Industrial Partners, Sierra Space’s new look signifies a revamped drive to continue innovating, developing and commercializing space to make it affordable and accessible to all.

www.sierraspace.com