Sector diversification and investing in skills proves to be a winning strategy for Bright Engineering. Aerospace Manufacturing reports.

Lancashire precision manufacturer, Bright Engineering is currently preparing for a busy period as the 2024 Farnborough International Airshow looms large on the industry calendar.

Bright is excited to be yet again exhibiting on the Farnborough Aerospace Consortium (FAC) pavilion, a formula which has worked extremely well for the business on several previous occasions. Providing valuable access to the heart of the exhibition, and with its own dedicated area of the stand, participation with FAC allows Bright the opportunity to scope out new leads and opportunities, and critically a base for hosting meetings with existing customers who will be at the show.

The sales strategy for Bright in the last couple of years has been threefold: firstly, latching onto opportunities in aerospace as the sector enjoys a sure and steady recovery. Secondly, the growth of defence opportunities has been significant, Bright having seen a major upturn in the sector equating to roughly 10% of turnover. Finally, diversification across a number of manufacturing sectors remains a sure way of ensuring growth and stability. Bright counts a number of advanced manufacturing sectors among its client base, including green energies, motorsport, semiconductor, science and laboratory.

Says sales director, Steve Amey: “This deliberate diversification across our target industries, and particular efforts to back up our core turnover with new and emerging opportunities has been key to Bright's ongoing growth and stability.”

In fact, the company expects to increase sales turnover this year by a further 10% and grow its exports to the US by around 20% of existing levels.  

Over the last two years Bright has made multiple investments to strengthen its core offer and guarantee a robust quality offering for its customers. This started with a major investment in the inspection department, doubling the floor space and modernising the facility. With a view to making its inspection offering more data-driven and having information 'on tap' for its Tier 1 and OEM customers, Bright invested in the latest measuring equipment, featuring Bluetooth integration and dovetailing capability with its ERP system Progress Plus. Investment in equipment from companies like Keyence has been most appreciated by the client base, as it provides Bright with the opportunity to measure multiple parts at the same time, compile data quickly, efficiently and accurately, and assists customers with first article validation and any technical queries that arise following assembly of the product.

“Investments in quality technology have a real and immediate impact on customers,” continues Amey. “Machining centres costing £300,000 are key to the operation but customers are comfortably familiar with them. What customers really appreciate is a supplier willing to invest directly in quality, how we measure, trace, track and pack the product to ensure its conformity. We have had multiple large customers tell us that our inspection facilities are more impressive than their own, and therefore we are really proud of what we have created.”

Director Jon Hoyle explains: “Operating our business in the Lancashire aerospace belt brings with it a number of opportunities, as well as competition, but it keeps us on our toes! It's easy as small-business owners to say we can't compete and we can't offer decent opportunities, but we can! On a number of occasions now we've exploited the Apprenticeship Levy system to provide high quality, funded degree programmes for our employees, and everybody wins. We get motivated, capable individuals who can support our growth and get involved in exciting aerospace prototype projects.”

The company has recently invested in 3D printing too and intends to use it to streamline its fixture manufacture for both CNC machining and inspection. Bright believes this is yet another example of a modest investment having a sizeable positive impact on its efficiency, as well as improving customer experience.

Bright Engineering will be exhibiting on the Farnborough Aerospace Consortium (FAC) pavilion, hall 1, stand 317.

www.brightengineering.co.uk